Kevin Godbold has no position in any share mentioned. The Motley Fool UK has recommended GlaxoSmithKline and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. Enter Your Email Address Click here to claim your free copy of this special investing report now! Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee. When it comes to long-term shareholdings, I also like these ideas. 5 of the best FTSE 100 shares I’d buy now and hold for at least 5 years Simply click below to discover how you can take advantage of this. 5 Stocks For Trying To Build Wealth After 50 Kevin Godbold | Saturday, 9th January, 2021 How to go about searching for the best shares to buy now depends on the investment strategy. There are many ways to approach stock-market investing. And some strategies require shorter holding periods than others for optimum results.But I reckon one attractive method involves finding shares that can be held for many years.5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…FTSE 100 shares I’d buy nowWithin the UK’s FTSE 100 index are several shares that I’d be happy to buy with a holding period of at least five years in mind. In many cases, I’d want to hold for decades and compound all my gains along the way. So that means reinvesting shareholder dividends and the proceeds of any corporate actions.Indeed, sometimes companies give shareholders extra work to do. For example, they may spin businesses off, return capital to shareholders, or merge themselves with other entities.But a long-term holding period can lead to a quiet and calm portfolio if we choose shares carefully. And, for me, some of the most suitable stocks for a long-term investment strategy can be found among big-cap companies with defensive businesses in the FTSE 100.Some sectors are better breeding grounds for defensive businesses than others. For example, there are some reliable cash returns to be had from sectors such as healthcare, utilities, energy, and branded fast-moving consumer goods.Those sectors contrast with the cyclical ups and downs found in industries such as banking, housebuilding, retailing, oil production, mining, hospitality, travel, and others.So, for me, the challenge is to find good-quality, defensive, steady cash-generating businesses operating in the most defensive sectors. And then to buy shares in those great companies at prices that make sense of a long-term investment.Big yields in defensive sectorsI keep a watch list of the most attractive companies. And then aim to buy shares at sensible times. There are quite a few names on my list both within the FTSE 100, and the FTSE 250. And a few small-cap outfits made the list as well. But, right now, only a handful look ripe for the picking.For example, I like the look of the pharmaceutical giant GlaxoSmithKline. With the share price near 1,416p, the dividend yield is about 5.6%. And I reckon the company will likely keep paying dividends for years to come.I’d also go for National Grid because of its attractive regulated monopoly position in the nation’s energy infrastructure. With the shares at 889p, the dividend yield is about 5.6%. And I’m keen on water supply and wastewater removal company Severn Trent. With the shares at 2,379p, the dividend yield is running near 4.3%.Within the fast-moving consumer goods sector, I’d go for Unilever and British American Tobacco. With the shares at 4,494p, Unilever is yielding about 3.5%. And at 2,827p, British American Tobacco has a mighty yield of around 7.8%. See all posts by Kevin Godbold Image source: Getty Images Our 6 ‘Best Buys Now’ Shares I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. Markets around the world are reeling from the coronavirus pandemic…And with so many great companies trading at what look to be ‘discount-bin’ prices, now could be the time for savvy investors to snap up some potential bargains.But whether you’re a newbie investor or a seasoned pro, deciding which stocks to add to your shopping list can be daunting prospect during such unprecedented times.Fortunately, The Motley Fool is here to help: our UK Chief Investment Officer and his analyst team have short-listed five companies that they believe STILL boast significant long-term growth prospects despite the global lock-down…You see, here at The Motley Fool we don’t believe “over-trading” is the right path to financial freedom in retirement; instead, we advocate buying and holding (for AT LEAST three to five years) 15 or more quality companies, with shareholder-focused management teams at the helm.That’s why we’re sharing the names of all five of these companies in a special investing report that you can download today for FREE. 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EVENTS & ENTERTAINMENT | FOOD & DRINK | THE ARTS | REAL ESTATE | HOME & GARDEN | WELLNESS | SOCIAL SCENE | GETAWAYS | PARENTS & KIDS California Burger – it’s not as simple as it seems. While everyone can picture a perfect California burger, what should it really have inside?A “California burger” can mean one of two things. In the earlier half of the 20th century, a California burger came topped with lettuce, onion and tomato. Today, these toppings are ubiquitous, but at a time when California was known for having access to the freshest produce year round, a burger garnished with fresh vegetables came to be associated with the Golden State.In 1961, due to customer appeals, “animal style” burgers (lettuce, mustard-grilled burgers, tomato, pickle, extra spread such as Thousand Island dressing, grilled onions, and so on) were born. The “3×3,” (three beef patties, lettuce, tomato, spread, three slices of American cheese, with or without onions) and “4×4” (four beef patties, lettuce, tomato, spread, four slices of American cheese, with or without onions) and “protein style” (burger wrapped in lettuce instead of a bun) followed.A more recent trend, however, is for a California burger to come topped with avocado or guacamole. Enjoy a charbroiled burger from California’s iconic Lucky Boy with a helping of avocado or have it “breakfast style” with an egg on top.No matter which way you want your burger, you can have it made to order at Lucky Boy. Grab a Chili Burger or delicious Turkey Burger with all the works or have a special burger with beef and pastrami.For these and many more delicious options, visit Lucky Boy Burgers at 640 South Arroyo Parkway, Pasadena or 531 East Walnut Street, Pasadena.Catering & DeliveryAre also available!For DetailsCall or Text(626) 437-3167…You can call the Arroyo location:(626) 793-0120Walnut location:(626)793-7079, check out the menu at http://luckyboyburgers.com/menu/ Pasadena Will Allow Vaccinated People to Go Without Masks in Most Settings Starting on Tuesday Community News faithfernandez More » ShareTweetShare on Google+Pin on PinterestSend with WhatsApp,Virtual Schools PasadenaHomes Solve Community/Gov/Pub SafetyPASADENA EVENTS & ACTIVITIES CALENDARClick here for Movie Showtimes Subscribe Your email address will not be published. Required fields are marked * Name (required) Mail (required) (not be published) Website Herbeauty6 Strong Female TV Characters Who Deserve To Have A SpinoffHerbeautyHerbeautyHerbeautyNutritional Strategies To Ease AnxietyHerbeautyHerbeautyHerbeauty12 Female Fashion Trends That Guys Can’t StandHerbeautyHerbeautyHerbeauty7 Tips To Rejuvenate Winter Dry, Chapped LipsHerbeautyHerbeautyHerbeautyThis Trend Looks Kind Of Cool!HerbeautyHerbeautyHerbeautyCostume That Makes Actresses Beneath Practically UnrecognizableHerbeautyHerbeauty More Cool Stuff First Heatwave Expected Next Week Top of the News Get our daily Pasadena newspaper in your email box. Free.Get all the latest Pasadena news, more than 10 fresh stories daily, 7 days a week at 7 a.m. Business News Make a comment Community News Pasadena’s ‘626 Day’ Aims to Celebrate City, Boost Local Economy 3 recommended0 commentsShareShareTweetSharePin it Pasadena Eats, The Dining Blog Eat Your Next Meal at This Iconic California Hamburger Stand From STAFF REPORTS Published on Thursday, August 4, 2016 | 12:07 pm Home of the Week: Unique Pasadena Home Located on Madeline Drive, Pasadena
A new research study from the USC Marshall School of Business suggests that attachment to certain brands or products might be much stronger than consumers think.The study, based on surveys and real purchase data, determined that people form emotional bonds with popular brands such as Apple products, Quaker Oats Oatmeal and even local universities like USC. These bonds can be so strong that people can suffer separation anxiety if they are denied their favorite brands or products, according to the study.Apple of my eye – Freshmen Niki Levy (left), majoring in public relations, and Danielle Gassman (right), majoring in neuroscience, work on their Apple laptops. A recent USC study suggests that consumers show strong attachment to brands such as Apple. – Daniel Wang | Daily TrojanThree USC faculty members — C. Whan Park, professor of marketing, Deborah MacInnis, vice dean of research and professor of business administration, and Joseph Priester, associate professor of marketing — conducted the study, which was recently published in the November issue of the Journal of Marketing.Andreas Eisingerich, an assistant professor of marketing at the Imperial College Business School in London, and Dawn Iacobucci, a professor of marketing at Vanderbilt University, also contributed to the study.One of the goals of this study was to address the differences between brand attachment and attitude strength and to analyze these in terms of behavioral outcomes, MacInnis said.“We felt that brand attachment and attitude strength were fundamentally different concepts,” she said.In order to test this hypothesis, the authors conducted a series of four different studies, which asked respondents to indicate their attachment to certain items such as Nike shoes, the Apple iPod and local universities.The researchers found that, not only did people have strong attachments to certain brands, but they were also willing to exert extra effort to obtain these products.“When people are highly attached to a particular product or service, they tend to go above and beyond the simple purchasing act,” Park said.This could include spending more money on the product, paying less attention to competing brands, forgiving mistakes that the particular brand makes and defending the brand against negative input from other sources, he said.Robyn Wolfish, a sophomore majoring in public relations, said her attachment to Apple products began after she bought an iPod.“I felt compelled to get a MacBook to go with my Apple iPod,” she said, adding that she also plans on buying an iPhone when it comes out through Verizon Wireless. “It makes me feel trendy and ahead of the game.”In addition, consumers’ attachment to brands was strikingly similar to their attachment to other people, the study said.“People who are attached to other people suffer a great deal emotionally when a person dies or they end a relationship,” MacInnis said.Relationships with specific brands or products are no different, she said.Sam Trevino, a sophomore majoring in geology, said he thinks people get attached to brands if they feel a brand meets their specific needs.“People like brands if they feel like their interests are somehow completely aligned with a brand name,” he said.Though this study proves the strength of brand attachment, researchers said they are now trying to discover why this attachment forms and how they can use it as a marketing tool.“The next step is to understand why people develop attachments,” MacInnis said. “What is their mechanism for being attached to some brands and not others?”Park said he has determined three factors that are instrumental in creating strong attachments.The brand, he said, needs to be entertaining, self-enabling and enriching.“If a brand has only one of these three, attachment may not be strong,” Park said. “But if a brand possess more than one, or all three, we can expect attachment to get very strong.”Park said he hopes to spend more time addressing the issue of creating and sustaining attachment.“There will be many more interesting things to come,” he said.