Noel McGrath says it’s likely that Michael Ryan’s side will have until after the Cork match in just over two weeks’ time before finding out if their involvement in the competition will extend into April.Tipp will look to return to winning ways against Waterford in Division 1A this weekend – so far they’ve beaten Dublin and lost to Kilkenny.Noel is hopeful of getting the push for a place in the knock-out stages back on track at Semple Stadium on Sunday. Tipp FM will have live coverage of the match on Sunday from 3 o’clock, which will be brought to you in assocation with Alliance Medical, South Tipperary General Hospital, Clonmel.
Back in July, we sat down with John O’Connor, head of business development and sports betting at InCrowd, to chat about InCrowd’s partnership with Sky Sports to deliver a World Cup game that would raise anticipation levels ahead of the kick-off in Russia.After perhaps the most successful World Cup of all time in regard to global engagement and social participation, we caught up with O’Connor once again to discuss the triumph that was the Sky Sports Road To Moscow FTP game, and what the continued development of this platform means for the future partnerships of right holders, brands and betting partners in the sports industry.SBC: Sky Sports Road To Moscow was a huge success…Why do you think this format worked so well?JO’C: InCrowd achieved a 97% completion rate for Road To Moscow, generating over 2.6m predictions, which is an incredible result, but for us that alone isn’t enough. We wanted to ensure that Road To Moscow was a fully rounded experience for the fan; we knew this would be a critical thing to get right for this to be successful. We created layers of value added game enhancement features. With full integration into participating club websites, players had additional points of access to the game. We also included the option to create mini leagues with 2,000 being set up during the Road To Moscow run. This “friend versus friend” approach was a massive acquisition tool as fans tested predictive skills in a closed user group format and is something that will prove to be incredibly valuable moving forward.SBC: How did you keep the fans actively engaged once predictions had been made and leagues created, beyond just coming back to check on results?JO’C: The contemporary polls were designed to drive repeat visits via conversational topics and were massively popular and provided a transactional gateway for our betting partner. We also used email communications and push notifications for app users with topical content related to events throughout the tournament, always supported by relevant odds promotion.Social media was also a significant driver for competition entrants particularly when used under an umbrella of talent driven content. SBC: We know you already have your next steps planned and in motion which is exciting – what can we expect to see and experience over the coming months?JO’C: One of the most significant outcomes from the creation of Road To Moscow is that we have developed an engagement format that can work across different territories. For example, there is no reason why a predictive game based around Liga 1 in Romania wouldn’t attract significant audience in Bucharest! In addition, Road To Moscow was a perfect digital canvas to test new product development. The Man of the Match voting in the OurLeague app is now part of the Sky Sports coverage of Rugby Super League sponsored by Betfred, whose odds are being integrated into the Free-to-play weekly Super League game. SBC: Do you still see future value in predictors and polls or do you feel fans are looking for new engagement opportunities?JO’C: There is no doubt that predictors and polls will continue to be significantly valuable. Fans want to have their say and prove that they really know what they’re talking about when it comes to their team and their sports. Thanks to the obvious success of Road To Moscow, our future plans for predictors and polls are ramping up, not slowing down. There’s a lot more scope to predictors and polls that you might think.Already integrated and proving popular in a number of our official football apps, our predictor functionality will be extensively used in the world of rugby union during the 18/19 season. Premiership Rugby have used the proprietary platform to reward fans who make the best match predictions whilst Scarlets and Leinster will use predictive games to drive engagement on the build up to match day with both clubs offering a wide range of match day rewards. Polls that drive and divide opinion will promote fan engagement across the digital platforms of English Premier League and English Football League clubs. For the rights holder this will become an additional value add to their partner package, one that will deliver valuable insight into the key motivations for the fan. Poll formats in the control of rights holders allow them to move formats like try or goal of the month or season onto their own platforms so they can benefit from the data and also control the branding and activate around these assets for their partners. SBC: How do you ensure the fans are kept up-to-date with features, considering all the activity and development going on behind the scenes at InCrowd?JO’C: Targeted, timely and relevant communication delivered results during Road To Moscow and these will be adapted across all transactional opportunities from buying a ticket to placing a bet for the whole InCrowd stable of sporting brands. We’re completely focussed on creating direct relationships between rights holders and brands and being smart with data for our clients benefit. Our Business Intelligence service aligns contextual, behavioural and transactional data to deliver significant commercial opportunities for both rights holders and partner brands. It is this data platform that allows us to keep fans engaged by communicating with relevant, timely and personalised communications.It’s an exciting time here at InCrowd… we’re eager to continue working with rights holders, sporting brands and betting organisations to deliver games that will resonate with their audience, improve brand relationships and drive value for everyone. Keep an eye out for the next Q&A with John O’Connor, in which we will be discussing the US betting market. Coming to SBC News in October 2018. Share Related Articles StumbleUpon Premier League looks to broadcast every behind-closed-door fixture August 28, 2020 QPR names Football Index as new shirt sponsor August 21, 2020 Submit EFL announces that all non-Sky Sports fixtures will be available to stream August 27, 2020 Share
The Selkirk Saints, and B.C. Intercollegiate Hockey League voters know a good thing when they see one.So it comes as no surprise that for the second time this season Selkirk captain Jordan Wood has been selected BCIHL Player of the Week.Wood led all BCIHL scorers last week with four goals and seven points, and helped the Saints to wins over Thompson Rivers University in Kamloops and Simon Fraser University on home ice in Castlegar. Friday against TRU, Wood scored shorthanded late in the first period and assisted on three other goals, including Kam Crawford’s overtime winner, to lead Selkirk to a 5-4 overtime win against the WolfPack. The next night with the Saints and SFU tied at 2-2 late in the third period, Wood scored a natural hat trick in the final 6:43 of regulation to propel his team to a 5-2 victory.The 22-year old leads all BCIHL scorers with 19 goals and 37 points on the season and currently holds a six-point lead over SFU’s Ben Van Lare in his bid for the league scoring title. Honourable mentions for the weekly award included Shawn Mueller (University of Victoria), Nick Babich (University of Victoria) and Nick Sandor (Simon Fraser University). Wood and the Saints (16-1-0) currently hold a five-point lead over SFU (13-4-1) for top spot in the league standings. The team’s magic number to clinch their first-ever BCIHL regular season title currently sits at 7 points. Selkirk hosts the University of Victoria on Saturday night at the Castlegar Rec Complex. Faceoff is set for 7:30 p.m.
Virat Kohli warned against complacency ahead of Team India’s departure for the 2019 Cricket World Cup which starts in England from May 30. India face a tough start to the tournament – their first 4 matches are against South Africa, Australia, New Zealand and Pakistan.Virat Kohli has urged his men to be normal but insisted they must maintain their intensity throughout the tournament. The format for the 2019 World Cup is new to every player – it goes back to the 1992 format where each team played each other once before the knockouts.Virat Kohli admitted this would be the most challenging of all his 3 World Cups so far because of the format. Each team plays 9 league games before the semifinals get underway.Kohli, the best batsman in the world, said his players will have no choice but to be match-ready on June 5 for their campaign opener against South Africa.”We have 4 games straight up. We have no room for complacency and that’s why it’s the World Cup. You have to arrive on the first day match-ready and that is the challenge.”All the top football clubs in the world maintain their intensity right from day one for 3-4 months, be it the Premier League or the La Liga,” Kohli told the media hours before the team’s departure for England.Virat Kohli, who was part of India’s 2011 World Cup-winning side and the 2015 side which reached the World Cup semifinals in Australia, said he was happy with the balance of his side and expected his players to play good cricket after successful stints in the Indian Premier League.advertisement”The only expectation we have is to play really good cricket and that has been our focus. We are going to the World Cup feeling very well balanced. We expect ourselves to play the best cricket we can,” Kohli said.India will reach England a full 2 weeks before their first match on June 5 and Virat Kohli said it was important to get to the venue early so that the nerves could settle.”It’s always good to go to any place in advance. It gets rid of all the nerves in the World Cup. Playing white ball cricket in England.. the conditions are not that different there as compared to playing Test cricket,” he said.Also Read | World Cup 2019: India will be world champions if they play to potential, says Ravi ShastriAlso Read | No competition between Hardik Pandya and me: Vijay ShankarAlso See